Thursday, February 18, 2010

Tiger speaks, punishes Accenture in same breathe

Tiger's decision to make a news statement on Friday, day three of the Accenture match play championship, shows that his PR machine is not without malice.

As you may remember, Accenture was the first brand to drop Woods after his Thanksgiving surprise. Tiger is repaying the favor by making sure the golf world and the general public forget about the tournament and focus on Tiger. Clever.

Not only that, but every story about Tiger's Friday statement, and let me digress here by saying he is not holding a press conference. When the press are invited to listen and record, but not ask questions, it's not a press conference.

Anyway, when Woods does speak and the reporters write, every story will link Woods and Accenture, which in the minds of Accenture sullys the brand, again.

If Tiger is as ruthless on the course as his PR handlers are, I don't think he'll lose this year.

One question, does it matter what Woods says at the press conference?

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