Wednesday, February 10, 2010

RIP idealistic journalism

In a different professional life, my sports journalism years, a publisher said a magazine is like an envelope filled with ads. The content is only there to make people open the envelope.

Journalists believed the content supported the publication. Anyone who follows TheMediaIsDying and sees all of the publications that have shuttered due to lack of ad revenues knows it was always about the money.

Today's journalist better have a firm grasp of the bottom line or a good exit strategy.

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