Most PR people do, have done or will do some analyst relations. It's part of the influencer mix. Gartner is on a buying spree. In the past five years, Meta, AMR, Burton and Giga have been swallowed up, to name a few. Clearly, Gartner remains at the top of the must influence list. But how do you tier out firms now? Will consolidation make analyst relations easier, because there is only one firm to brief? Will consolidation weaken the influence of the analyst community?
How can you trust the independence of Gartner when the biggest clients influence the research agenda?
On thing is true, Gartner has certainly made it easier to purchase analyst research. Of course, moving all of that information under one roof means that companies really do need a Gartner analyst seat.
Posts
