Wednesday, December 9, 2009

What's next for Tiger?

One thing is clear: the firestorm created by Woods inability to drive straight -- ironically, his problem on the golf course for most of this year -- will not go away any time soon. Any woman who wants to make a name for herself can say she slept with Tiger Woods. Although, as we and Elin have learned, it's not such an exclusive club and the rewards of claiming membership have diminished.

What's left for Tiger? I think he goes the Marv Albert route: admit blame and focus on the job, in his case golf. The endorsements are gone, for now. But, let's face it, golf needs Woods. Before he came along, the game was fading from the media spotlight. Like today's pro tennis tour, fans would tune in for the major championships but ignore the standard weekly events.

Tiger changed that. When he played, ratings went up. When he was in contention on Sunday, ratings soared. That won't change. My guess is that the ratings for golf will remain steady because people will want to see how he goes about his business on the golf course.

From a public relations standpoint, all of this will be behind him in two years tops. Well it will be if the Marv Albert precedent holds. From a marketing perspective, you have to think that he gets back most deals that are targeted directly to men, think G or golf clubs, albeit at smaller dollars.

On question: how much differently would this have played out 20 years ago? How about 40 years ago when race would have been a bigger factor?

1 comment:

Anonymous said...

20 or 40 years ago Tiger would not have been allowed on a golf course, sadly.

I suppose the one question to ask is why did he get married in the first place? One of his affairs lasted almost the entire time of his marriage. I think your two year window is generous to say the least. I think he goes the way of Wade Boggs and is pretty much a pity case.

Follow me on Twitter @anthonyloftis