Journalists think they are overqualified for PR

It is a known conceit that journalists think they can do our jobs better than we can. But it's rare that a journalist will say that while applying for a PR job, which Kansas City Star columnist Mike Hendricks did in an email exchange that ended up in on the Bad Pitch Blog.

I have met more than a few journalists who have crossed over to the dark side and been successful, but I have also met a few journalists who have flamed out because they underestimated how difficult it is to serve multiple masters or how much work goes into getting positive coverage.

Just saying.